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Electing Presidents, Overthrowing Dictators, and
Promoting Democracy Around the World

by Douglas E. Schoen

As we approach one of the most open presidential election campaigns in United States history, Americans are now inundated with information about campaigns from sources both truthful and biased. This influx of analysis leaves many wondering how can they make sense of it all? In the compelling THE POWER OF THE VOTE (William Morrow, April 10, 2007), longtime campaign strategist Douglas Schoen explains the underlying dynamics of the U.S. electorate—exposing the vulnerability of the Democratic party, the underlying anger in the electorate, and what Democrats need to do in order to win. Schoen will revolutionize the way you look at polls, campaigns, and elections, by explaining how technology has changed modern politics and how it has helped candidates win the hearts and minds of the public.

From the legendary New York City mayoral race of 1977, where he helped Ed Koch claim the throne of New York, to Bill Clinton's reelection campaign in 1996, to Jon Corzine's surprising and successful run for a New Jersey senate seat in the 2000 election, to Mike Bloomberg's tech savvy and triumphant mayoral run, Democratic pollster Schoen takes the reader through the modernization of the domestic and international political landscape during the past thirty years.

THE POWER OF THE VOTE comes at a pivotal time in the current presidential campaigns. Schoen's shrewd insights are essential primers on modern political campaigning, as he explains:

  • Why the U.S. government has failed to use tools that can be tremendously important in advancing its goals overseas—public opinion research and sophisticated communications techniques. Schoen shows how a finely tuned political strategy in an international campaign promotes democratic nation building the right way—using ballot boxes instead of ground troops. If used properly, public opinion research is the one of the antidotes to the Bush Administration's notion of just using war to promote American interests abroad.

  • What the Democrats need to do to win the 2008 presidential election. Whether the candidate is Hillary, Barack, or John Edwards, they won't have a chance in a national election unless they are aggressive in fighting the war on terror, fiscally prudent, and stand up for traditional values.

  • Why America might be ready for a third political party. Americans are frustrated with the two major parties and—depending on the circumstances, now or in the future—could look for alternatives outside of them.

  • Why Democrats should avoid at all costs talking about the redistribution of wealth and class-based politics. For years, the Democrats have tried to win back middle class voters by talking about the redistribution of wealth through taxes, but only 26% of voters believe the government has a right to do so.

  • How the erosion of the American Dream affects voters and what politicians of both parties need to do about it. Schoen says only 49% of voters believe that if you work hard and play by the rules, you can lead a solid middle-class life. And 61% say they are not living the American dream. The same percentage of people don't think they ever will.

  • How we could have prevented the war in Serbia and saved thousands of lives by paying attention to their election process and supporting the Serbian-led opposition to Slobodan Milosevic. In addition, Schoen explains how public opinion research and exit polls caught President Hugo Chavez cheating and what the implications of that fraud are for the Venezuelan people and Venezuelan democracy.

  • How President Bill Clinton recovered from the Republican's Contract with America in 1994 and reclaim his centrist Democrat credentials—ensuring his reelection in 1996, and placing him within the pantheon of Democratic greats.

  • Why money, while helpful to winning a modern campaign, isn't everything (but it helps), showing how Schoen took two novice, wealthy citizens (Jon Corzine and Michael Bloomberg) and helped shape them into seasoned, successful politicians.

  • How the techniques and tactics of political campaigns are relevant in almost every industry. Schoen helped AOL circumvent a customer relations disaster and achieve previously unparalleled success by advising founder Steve Case to capitalize on his personal appeal, publicly acknowledge AOL's shortcomings, and present a new plan to upgrade the quality of their network. Schoen also helped craft one of the most effective marketing campaigns in American corporate history for the launch of Eli Lilly's anti-depression drug Prozac.

About the Author:

Douglas E. Schoen has been one of the most influential Democratic campaign consultants for over thirty years. Widely recognized as one of the co-inventors of overnight polling, Schoen has been revolutionizing the American voter polling process with his firm Penn, Schoen, and Berland for his entire career. During that time he has helped numerous Democrats to public office including Ed Koch, Frank Lautenberg, Jon Corzine, Mike Bloomberg, and Bill Clinton. He lives in New York City.

About the Book:
AUTHOR: Douglas E. Schoen
PUBLISHER: William Morrow/ HarperCollins
PUB DATE: April 1, 2007
PRICE: $25.95
PAGES: 416 Pages
ISBN: 0061231886


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